We see healthcare differently
Novant Health UVA Health System is excited to announce the launch of a new brand marketing campaign. This advertising is different than what anyone in the U.S. healthcare category has done before.
Why? Because we do things differently. We have to. In partnering with a consumer research company, we recently learned that, more than ever, patients are not only looking for their physical needs to be met but also their emotional needs. They don’t want to be treated like just a patient. Our patients want to be treated like whole people.
Your work inspired this campaign: you and your commitment to meeting the complete needs of our patients and the communities we serve. Your commitment to treating someone as a whole person and not just a patient.
This campaign started running in North Carolina markets in May and will appear in Virginia starting on Oct. 1 on TV, billboards, and in local grocery stores.
So look for our new campaign coming soon. We hope you’ll like it. More information on the campaign will be shared in upcoming issues of Engage.